OUR STORY

It started when my friend asked me to manage his tour. A few weeks later we were on the road and I was managing a team of 5 rowdy band members playing packed 600-1000 capacity rooms.

When I got back, artists suddenly started asking me to brand them, design their websites, manage their social media, and drive traffic to their Spotify. My day job was quickly replaced.

I started to notice that all these artists essentially needed the same things. They needed branding, digital assets, marketing, and they generally needed to get their business shit together.

Eventually, I realized that I was essentially doing everything that a label does. I also realized that I wanted to work with artists long-term. I wanted to be committed to artists’ career growth, not provide one-off services.

So I decided to re-package my work as an independent record label. An alternative to the music industry's “big business” monoliths. Something that would be financially sustainable and that would get my artists serious and predictable results.

I dubbed the label after my famous catchphrase, “YEAH BABY!!!” 🤘🏼 A phrase that captures an excitement, a zest for life, that can only be found by following that oh-so-terrifying and tantalizing line toward your most heartfelt dreams.